SheSwings
Our Story
Designed from experience. Built for the game.
01 — Jess + Golf
A life on the course.
Jessica Picton played golf from her teens and competed at county level, with ambitions of going further in the game.
02 — A different path
A spinal injury at 16 changed the path she had planned. It didn't change her love of the game.
03 — Study and research
Clothing, confidence and performance.
Jess went on to study Golf Management. Her research explored how sports clothing affects confidence and performance in female athletes.
04 — The idea
Why choose?
She saw a need for golf clothing that combined practical performance with confidence.
05 — SheSwings
Made to help women feel good and play well.
Her experience and her research came together to inspire SheSwings.
06 — The collection
The original collection. Made in the UK.
The first SheSwings collection included leggings, skirts, polo shirts and half-zips, all manufactured in the UK.
07 — The brand today
SheSwings. HeSwings. Ambassadors. Community.
Today the brand includes SheSwings for women and HeSwings for men, alongside our ambassadors and the community who wear it.
The thinking that began with women’s golfwear has grown into a wider performancewear brand, designed for women across different sports and forms of movement. Golf remains where it all started.
